The Situation:
StakeRush had a sports betting product people loved — but almost no one could find it. Facebook and Google kept slamming the door on their campaigns, and the affiliate network they depended on was quietly eating their margins while sending over players they couldn’t target properly.
What We Did:
We scrapped the old playbook entirely. Activated clean ad accounts built for compliance from day one, developed creatives tailored specifically to sports audiences that passed every platform review, and mapped out region-by-region funnels going after serious, high-value bettors. Affiliates were out — our team ran everything directly, keeping a hard ceiling on what each new depositor could cost and hitting them again with smart retargeting sequences until they came back.
What Happened Next:
- 95% of ads approved — nearly everything live, almost nothing blocked
- Acquisition costs fell 28% — same players, far less spent getting them
- 9 markets switched on — all within the first month
- Better players, longer retention — lifetime value grew 1.8x across the board
“There were entire markets we’d basically written off as unreachable. LaunchWin got us in fast, the campaigns performed from week one, and the caliber of players coming through was better than anything we’d seen from affiliates.”
— Head of Growth, StakeRush
