The Situation:
NovaSpin’s casino launch never got off the ground. Every time they tried to advertise, accounts got suspended before campaigns could even breathe. The affiliate partners they turned to as a backup wanted commissions that made the whole operation barely worth running — and the players coming through weren’t sticking around anyway.
What We Did:
We rebuilt the foundation completely. Replaced their blown-out accounts with licensed ad inventory that platforms couldn’t touch, rewrote every creative from scratch to sail through compliance reviews, and redesigned the funnel structure market by market so each region got messaging that actually resonated. Our media buyers ran the campaigns with one goal — maximum return on every dollar spent. On top of that, we layered in personalised offers for high-value players to keep them depositing long after the first visit.
What Happened Next:
- 98% ad approval rate — campaigns finally running without getting killed overnight
- Acquisition costs cut by 35% — affiliates completely out of the picture
- 14 markets opened up — all live within 30 days of kickoff
- Players worth 2.4x more — retention improved across every single market
“We’d been stuck at the starting line for months. Once LaunchWin stepped in, we were scaling into new markets within weeks — and the players we were getting were actually worth having.”
— Marketing Director, NovaSpin
